Color is a big deal to people. Scientists say we are one of the few creatures that sees color and it was critical to our ancestors' survival.

Color works great in marketing. There are lots of theories and opinions about what works best. Many say Blue lends a feeling of quality and trust. Red makes people want to act, now! Green makes people want to spend money (I'm a little suspicious of this one, but some marketers swear it's true).

Yellow tends to get attention better than any other color, but is hard on the eyes. Designers use Yellow to spice up a headline or product name, but put the rest of the ad or package in warmer colors.

One study showed that the color combination with the most powerful psychological effect was yellow title, white text, on a dark blue background.

Create an identity through all your marketing and products with one or two colors you use over and over. This is a very basic and effective way to tie all your stuff together in the minds of customers.

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See all Kevin's FREE Marketing Tips at http://drnunley.com. Read his new 4 Part Series on how to make money on the Internet. Feel free to use his articles in your e-zine, on your web site, or in your sales materials.