What is the best time to advertise on the internet?
Is there a good time? "I didn't even know this should be a factor on how to advertise on the internet!" the internet marketer said.
Timing is crucial to make or break a sale or to get your message read on the internet.
Our personal experiences show:
* Days of the week are a very important factor. So what days are good to advertise?
Our studies have shown that Monday thru Friday are the best times to send out an advertisement that will be read thoroughly.
Crucial factors to the days of the week:
* In the United States, Monday thru Friday is considered the "work week." For the lucky people who have a schedule like this, they savior the weekend to spend time with family and catch up on other things. Making purchases or reading emails is the last thing on their mind.
Let's break it down even more:
* Monday - internet users are usually dreading the first day of the week. The kids are back to school and the hectic week starts all over again. Usually Monday are a very slow day to make sales. People are just exhausted getting through Monday's.
* Tuesday - they have survived Monday and now getting into the routine of the week. Tuesday's are the start of making sales on the internet. Start the advertising campaigns today.
* Wednesday - middle of the week. This is the day of the week to focus on all advertising campaigns. Start them as early as possible. People are reading their emails from Monday and Tuesday. Wednesday is a very active day on the internet. The weekend is coming near. Advertise the entire day and evening, if possible.
* Thursday - the last day of the advertising campaign of the week. Advertise all day and evening again.
* Friday - for those workers who have energy left from the daily grind of working, this is the time to relax. This is usually family time, going to parties to let off steam from the work week or just merely relaxing.
* Saturday and Sunday - this is the time to get all of your advertising campaigns ready for the beginning of the week. Make your schedule up for the following week. Get your newsletters and advertisements ready.
Focus on the past week's marketing campaigns. What sales letters worked? Which ones didn't? Redo the ones that didn't work and keep the ones that did.
Which headlines pulled the best? Which ezines/newsletters brought in the most traffic? Did you even advertise in any ezines? If not, put this on your goal list. A good place to find ezines/newsletters to advertise in: http://www.topbiznews.com/omm
We ran a test with a newsletter that had a very large subscriber list. Two (2) classified ads were placed at different times. The same ad. One was for Wednesday and the other was for Saturday. The ad that ran on Wednesday received almost triple the response as the ad that ran on Saturday.
If most of your clients/customers/readers are from different countries, try to focus on their time zones. If that means starting all of your advertising campaigns on Saturday and working thru Wednesday... then do it.
The convenience of your customers should always be the first priority.
Look at your weblogs. View them daily to find out when your customers are hitting your site. What day of the week is the strongest day? Track your sales. What day of the week do you make the most sales, either from your own product or from your affiliate program?
Each website and person is different. That is why tracking was developed. The statistics above are from our personal experiences. They may not work for you. Find out what works! Your business can flourish if you market correctly.
What Is The Best Time To Advertise On The Internet?
----------
Teresa Williams is the owner/editor of TopBizNews.com. She publishes a very successful internet marketing newsletter and has personally composed 3 free downloadable ebooks. Get a copy of Top Biz News delivered to your email box by sending a blank email to subscribe@topbiznews.com or by visiting http://www.topbiznews.com